PRODUCT

MARKETING

PRODUCT

MARKETING

01 / ABOUT ME

Hey, I’m Yair Kivaiko, a product marketing expert with a passion for helping companies transform their marketing strategies and connect with customers. Based in Tel Aviv, I work closely with start-ups and established tech brands, focusing on creating
go-to-market strategies that drive growth and deliver clear, compelling product messaging.

ABOUT ME —ABOUT ME

I  hold extensive experience in working with SaaS, AI-driven solutions, and digital platforms.
My expertise lies in translating complex product features into simple, market-ready stories that resonate with target audiences

This combination of strategic insight and creative execution allows me to help companies navigate competitive markets with confidence.

POSITIONING

Defining product value in the market

POSITIONING

Defining product value in the market

POSITIONING

Defining product value in the market

ENGAGEMENT

Connecting with and retaining customers

ENGAGEMENT

Connecting with and retaining customers

ENGAGEMENT

Connecting with and retaining customers

GTM

Crafting and executing market entry plans

GTM

Crafting and executing market entry plans

GTM

Crafting and executing market entry plans

STORYTELLING

Communicating brand and product narratives effectively

STORYTELLING

Communicating brand and product narratives effectively

STORYTELLING

Communicating brand and product narratives effectively

02 / COMPANIES I WORKED WITH

A selection of leading brands I worked with:

My passion lies in the intersection of marketing and technology, crafting compelling strategies that drive product success and elevate brand engagement.

My passion lies in the intersection of marketing and technology, crafting compelling strategies that drive product success and elevate brand engagement.

My passion lies in the intersection of marketing and technology, crafting compelling strategies that drive product success and elevate brand engagement.

03 / EXPERIENCE

Currently working from my home office based in Tel Aviv, Israel.

14+

Years of Experience

14+

Years of Experience

14+

Years of Experience

100s

Satisfied Clients

100s

Satisfied Clients

100s

Satisfied Clients

1K+

Projects Done

1K+

Projects Done

1K+

Projects Done